Moore to Go Retro with Arnie Clothing Line


Arnie - a partnership between Arnold Palmer Enterprises and the co-founders of Quagmire Golf clothing - has announced that the PGA Tour's Ryan Moore will become the brand ambassador for the new golf and lifestyle apparel line directly inspired by Arnold Palmer's classic looks from the 1950s, 60s and 70s.

As part of this multi-year agreement, Moore will exclusively wear Arnie during all competitions, display the logo on his shirts, make appearances on behalf of the company and be featured in its marketing initiatives.

"Mr. Palmer is among my all-time idols as a golfer and a person, so competing in these clothes and being so closely associated with his style legacy is a dream come true," said Moore. "The research that went into each piece is really evident and when you combine those timeless elements with advanced technical fabrics you've got something great."

Consistently ranked among the sport's top-50 players, Moore has garnered worldwide acclaim for his skill as well as his attire, which has included throwback looks like skinny neck ties, cardigans and vests. In six full seasons on the PGA Tour, the 29-year-old American has one win, six runner-ups and an additional 20 top-10 finishes. Prior to turning pro, he had one of the best amateur careers in history, highlighted by a 2004 season that included victories at the U.S. Amateur, U.S. Public Links, NCAA Championship, Western Amateur and Sahalee Players Championship.

"When we discussed the guy to become the modern face of Arnie, Ryan was No. 1 on everyone's list," says Geoff Tait, creative director for Arnie and Quagmire. "He truly gets our vision and is a dapper guy who's always moving mainstream menswear trends onto the fairways."

Recently ranked one of "The 25 Coolest Athletes of All Time" by GQ, which previously named him one of the "50 Most Stylish Men of the Past 50 Years," Palmer was also honored as one of "The 75 Best Dressed Men of All Time" by Esquire. The Arnie collection was developed through researching primary source material - including Palmer's personal library of photographs and archive of historically significant garments. It is set for three deliveries in 2012, each with a distinct aesthetic:

• 1950s (February) - During this period, Palmer showcased slim, clean-fitting clothes. He preferred fitted pants and tops with short plackets, small collars and shorter sleeves. Red was a prominent color in his wardrobe and is exclusively found in the 1950s collection.

• 1960s (April) - While dominating the competition, Palmer was also looking the part. Wider legged pants, wider collars and longer shirt plackets were the style of the day.

• 1970s (July) - While piloting his own plane around the world, Palmer's wardrobe continued to evolve and set trends. He chose shirts with slightly wider collars and long plackets, but the fit of his pants more closely resembled a modern boot cut. His color palette also became more subdued, hence gray being the signature color exclusive to the 1970s collection.

For more information about the new clothing line, visit www.arniewear.com.